The findings of this study are based on the recent 24/7 Wall St. Harris Poll, which surveyed 2095 online Americans aged 18 years old and older. Fifty-five percent of respondents made such prediction, with 50 percent admitting that they get their news mostly from media sites online.
One in four respondents admitted that the time spent reading newspapers and magazines has declined over the years. In contrast, 1 in 10 respondents admitted spending more time e https://famemedia.vn reading news online in the last 12 months.
For years, the traditional media industry has voiced concerns over shrinking readership as online media continue to hog the limelight. Some analysts even offered possible solutions to save traditional media from dying, such as tailoring their content and marketing strategies to match the times.
If you ask those who have known how convenient it is to search and read news online, there are no ifs and buts about it: Traditional media as we know them will be gone from the face of the planet in 10 years.
The 24/7 Wall St./Harris Poll report did say that the age of respondents matter when it comes to media consumption (81 percent of 55 years old and older still preferred traditional print and broadcast media over online sources, while 57 percent of 18 years old and older felt the same way).
Why traditional media are dying
Web business development expert Bruce Marler offered some reasons why traditional media are dying:
-Online options are free.