Simple Ways to Make Your Web Site More Useful to Your Visitors

As a web site owner it is important to recognize your target market and make it as simple as possible for your potential customers to find your products or services. Internet users can be impatient, and with no shortage of competition, visitors can quickly lose interest in your web site and move on to the next one in the search results. Now, if you have this particular problem then at least you have traffic going to your web site and it’s simply a matter of how to keep your visitors interested. This article will touch on some of the common mistakes I see on web sites.

I see a lot of different web sites from all sorts of industries everyday and there are a few basic mistakes I see quite frequently that are easily fixed. This isn’t about the design or the SEO, but the simple and most basic details that are often overlooked. For example, let’s say I’m a DJ and have my own DJ company called “John’s DJ Services”. My web site has been designed to showcase my offered services, display images from past events, and even some testimonials from previous clients. I have contact information including my https://visualmodo.com/ company email address and a phone number. Sound like a pretty good web site concept? Not bad, but what’s missing? Where is this DJ company located? What area of the city, country, or world are these great services being offered? It’s unbelievable how hard it can be at times to determine where geographically a company is offering it’s service based on its web site. I often find myself using Google to search the area code in their phone number just to find out what part of the world the company is in! The only reason I even bother is because I am evaluating their web site for them by request. If I was a potential customer there is no way I would waste my time and I would be off to the next site. I see this on a daily basis and I guarantee it is costing these companies money.

The point here isn’t to make fun of web sites or their lack of such details. What I really want to say is that sometimes there are some very simple ways to improve your web site without spending a dollar on SEO or expensive redesigns. Web site designers often overlook these details as well because they are focused more on the visual look of a site, and generally only use the content provided by their customer. SEO companies often take a web site designed by someone else and clean up the code, and embark on elaborate link development campaigns also sometimes overlooking the most simple details. However as a business owner it is important for you to think about your web site from your customer’s perspective and not from your designer or SEO companies. You know your customer’s needs and wants. Designers and SEO companies know how to showcase your products and services, but they are not experts in your field.

When looking at either designing a new web site, updating a current web site, or increasing your traffic to either, first take a step back and ask yourself, “if a customer was looking for my product or service and found my web site, would he or she find it useful?” If a customer in St. Louis is looking for a “health spa” to visit and can’t find yours, perhaps you