Original Thinking Enables Affordable Contemporary Art

The Rise of Personalized Home Decor

In recent years, there has been a noticeable shift in how people approach home decor. The influence of reality TV shows focused on DIY and home improvement has led to a surge in creativity and originality. According to a 2021 survey by Statista, 70% of homeowners reported that they were inspired by home improvement shows to undertake their own projects. This trend is not just about aesthetics; it’s about creating spaces that reflect personal identity and style.

The Demand for Original Art

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original art that is both aspirational and accessible. People are no longer satisfied with outdated, mass-produced prints. Instead, they seek genuine, vibrant, and original pieces that stand out and express their unique tastes. According to the Hiscox Online Art Trade Report 2022, the online art market grew by 7% in 2021, reaching a total value of $13.3 billion. This growth indicates a significant shift towards purchasing art that is both affordable and original.
Affordable Contemporary Art: A New Era

Historically, acquiring original art meant choosing between expensive galleries or mass-produced prints from stores like IKEA or Habitat. However, the landscape is changing. Companies like Your White Space are revolutionizing the art industry by offering high-quality contemporary art at a fraction of traditional gallery prices.
The Your White Space Model

Your White Space sources art from talented European artists and has the pieces stretched and framed in China. This innovative approach allows them to keep costs low without compromising on quality. The company’s Creative Director, fluent in Mandarin, splits his time between Dorset and Shanghai to oversee the process. The completed artworks are then stored in the UK, ready for immediate delivery.

This model not only makes contemporary art more affordable but also ensures that it is accessible to a wider audience. By cutting out the middleman and leveraging global resources, Your White Space can offer unique pieces that would typically command high prices in galleries.

The Impact on the Art Market